CLIENT
PERSONAL PROJECT
YEAR
2026
ROLE
GRAPHIC DESIGNER // ART DIRECTOR
BRIEF
A self-initiated rebrand of Sweden’s national team social media, built around the energy & intensity of international football. The aim was to create a bold visual identity that feels unmistakably Swedish & made for the biggest stage.
CHALLENGE
Create a system strong enough to connect every matchday moment — from fixtures & lineups to results & player-focused content — without making each graphic feel like a repetition of the last.
APPROACH
Sweden’s iconic blue & yellow form the foundation, paired with oversized typography, raw textures, grid details & high-impact photography.
A consistent visual language ties the content together while allowing each graphic to have its own composition & character.
RESULT
A bold, flexible identity designed to make Sweden stand out on the timeline.
The final system brings consistency across the full matchday experience while capturing the emotion, pressure & atmosphere of international football.
PERSONAL
