SALFORD CITY FC / WEAREENDPRODUCT
2023
FREELANCE GRAPHIC DESIGNER
Commissioned by Salford City FC to create a series of three social media graphics for their local derby against Rochdale. The aim was to build anticipation around the fixture & give the match its own distinct visual identity.
Capture the rivalry & importance of a local derby while staying connected to Salford’s existing identity. The three graphics needed to work individually while clearly belonging to the same campaign.
Built around the concept "Real Local Drama", the series combines gritty textures, atmospheric stadium imagery & Salford’s signature red, black & white.
Each graphic explores a different composition while maintaining the same typography, treatment & campaign message.
A cohesive three-part campaign that gave the derby a distinctive look & feel across social media. The final graphics balance consistency with variation, building a visual narrative around the atmosphere & intensity of the fixture.
PERSONAL
